Dr. Yu-Chen Yang is an Associate Professor in Information Management at National Sun Yat-sen University in Taiwan. Prior to joining National Sun Yat-sen University, he earned his Ph.D. in Information Systems from the University of Florida in 2013. Dr. Yang has received the Sayling Wen’s Award for young outstanding researchers in service science for the year of 2015, Sun Yat-sen Management Research Award in 2017, and NSYSU Industry Collaboration Award in 2021. His current research interests include e-commerce, economics of information systems, fintech and data mining. His works have been published in top-tier academic journals, including MIS Quarterly, Journal of Management Information Systems, Journal of the Association for Information Systems, European Journal of Operational Research, Decision Support Systems, and others.